Activist Tips: Listen

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Activist Tips: Listen

Listening is one of the most important skills. This is very true in conversations, but it is also true when it comes to the internet and online activism.

Why listen? You can listen to hear what people are saying about your group or about issues that you care about. Once you know what is being said you can react accordingly, or plan responses accordingly.

  1. Use Google Alerts to save searches for key terms that you want to listen for. For instance, the name of your organization.
  2. Use Twitter search to listen to any conversations about these keywords on Twitter.
  3. Use Google Reader to subscribe to your Google alerts and Twitter searches.
  4. Organize the feeds in Google Reader into folders for a faster overview of new links.

This is a really basic listening system, but it works pretty well. I’ve left out some of the specific details about exactly how to set up searches and alerts, for which I apologize. I just wanted to present the basic ideas. If there is enough demand I can do a post on the technical details of each step in a future post.


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