Sexual Politics of Meat, pt. 3

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Sexual Politics of Meat, pt. 3

This is part 3 of my Sexual Politics of Meat series, inspired by the work of Carol J. Adams and others. Previously I covered pigs, chickens, and turkeys.  Now it’s time for the cows. Though meat in general is considered masculine, there is certainly no meat more manly than beef. (As usual, click through for the source.)


Which is why you see ads like the one above, which might seem kind of quaintly hilarious but despite being 70 years old are still a good reflection of what beef stands for today. It’s also a big part of why there exists the insulting and homophobic idea that male vegetarians and vegans are somehow less “manly” than men who choose to eat meat. (See the “Tofu is Gay Meat” ad here.)

"My hero!"

The idea that beef is inherently male might also be the reason that there seem to be fewer ads for it that actually feature women as cows when compared to those for chicken, for example.  I’m honestly not sure.  That doesn’t mean there aren’t any examples, though.

Pictures after the jump. (Warning: at least one is pretty gross.)

From the cover of "The Sexual Politics of Meat".

This ad for Martini Bitter declares that it "makes food that easy." There are also versions with a sheep and a pig.

"Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER."

This McDonald's ad from China says, "Enticing beef makes you more seductive."

Don’t worry, fellas, there’s a gender-stereotyped version for you as well:

"Strong beef makes you stronger."

See?  Women are sexy, men are strong.  All thanks to beef!


Next up, fish and other sea-dwellers.

1 Comment

marv wheale

February 4, 2013 at 8:15 pm

Yes Becci, you are undeniably right. The pornography of meat portrays females as sex and males as power while simultaneously presenting animals as food and people as dominant over them. Pornography makes gender inequality sexy; and meat makes species inequality tastey.

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