Sexual Politics of Meat, pt. 3
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This is part 3 of my Sexual Politics of Meat series, inspired by the work of Carol J. Adams and others. Previously I covered pigs, chickens, and turkeys. Now it’s time for the cows. Though meat in general is considered masculine, there is certainly no meat more manly than beef. (As usual, click through for the source.)
Which is why you see ads like the one above, which might seem kind of quaintly hilarious but despite being 70 years old are still a good reflection of what beef stands for today. It’s also a big part of why there exists the insulting and homophobic idea that male vegetarians and vegans are somehow less “manly” than men who choose to eat meat. (See the “Tofu is Gay Meat” ad here.)
The idea that beef is inherently male might also be the reason that there seem to be fewer ads for it that actually feature women as cows when compared to those for chicken, for example. I’m honestly not sure. That doesn’t mean there aren’t any examples, though.
Pictures after the jump. (Warning: at least one is pretty gross.)
Don’t worry, fellas, there’s a gender-stereotyped version for you as well:
See? Women are sexy, men are strong. All thanks to beef!
BEEF! BEEF! BEEF!
Next up, fish and other sea-dwellers.