I just got back from Peta’s press conference outside of Vancouver city hall unveiling the logo for their new campaign against Canada’s seal hunt.
I am not always a supporter and I sometimes cringe at Peta’s stunts, but this time I think they are dead on. Co-opting the Olympic logo, which itself is co-opted from the Inuit who will see no benefit from the games, seems appropriate and right.
The seal hunt is a shameful stain on Canada and it’s about time it was stopped. The amount of money and resources that get dumped into maintaining the hunt could be used for more constructive purposes, and we could save all the innocent animals’ lives. Canada deserves to be in the spotlight for this horrendous abuse of animals and nature.
Watching the footage of seals getting clubbed is horrific. As a child I saw animals get shot, and those images have stayed with me my whole life. I wonder, what are the psychological effects of committing those violent acts? Does violence begat more violence?
For more information on the seal hunt, check out our page.
Peta really impresses me with their ability to get media out and consistently get coverage for their stories. They recognize media opportunities and plan and execute their events really well all the time. And, with the prominent place that media takes in our everyday lives, getting messages into the media is hugely important.
Here are a few photos from the event: