Liberation BC dairy campaign planning underway!

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Liberation BC dairy campaign planning underway!

The Dairy Project is a focused campaign run by Liberation BC that aims to change the public’s perception and consumption of dairy products. The project is currently in the research and planning stage. Project members conducted the survey to identify effective strategies to focus the campaign on. Survey questions addressed the type and amount of


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Celebrate Mother’s Day…with tons of cute animal pictures!

Check out our collection of cute Cow Ribbon e-cards to send to the mothers in your life! And a very, very happy Mother’s Day to all moms, whether they be… (It’s a cuteness blitz and I can’t stop!) (As with pigeons, both parents take care of their babies, so this might actually be the father.)


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Cow Ribbon Campaign: Dylan’s Story

As we approach Mother’s Day (May 12th), it’s time to spread the word about compassion for all mothers with our Cow Ribbon Campaign.  This is part five in a series of stories about mother cows and their babies. Have you gotten your cow ribbon yet? But first, why wear a cow ribbon?  What do dairy cows have to do with


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Cow Ribbon Campaign: the story of Freedom, Summer, and Sadie

Two weeks left until Mother’s Day!  There’s still time to get your cow ribbon for a minimum donation of $5.  It’s time to spread the word about compassion for all mothers with our Cow Ribbon Campaign.  This is part four in a series of stories about mother cows and their babies. Have you gotten your cow ribbon yet? But first,


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Cow Ribbon Campaign: the story of Alexander, Blitzen, and Lawrence

As we approach Mother’s Day (May 12th), it’s time to spread the word about compassion for all mothers with our Cow Ribbon Campaign.  This is part three in a series of stories about mother cows and their babies. Have you gotten your cow ribbon yet? But first, why wear a cow ribbon?  What do dairy cows have to do with


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Cow Ribbon Campaign: Maybelle’s Story

As we approach Mother’s Day (May 12th), it’s time to spread the word about compassion for all mothers with our Cow Ribbon Campaign.  This is part two in a series of stories about mother cows and their babies. Have you gotten your cow ribbon yet? But first, why wear a cow ribbon?  What do dairy cows have to do with


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Cow Ribbon Campaign: Jasper and Poncho’s Story

As we approach Mother’s Day (it’s on May 12th!), it’s time to spread the word about compassion for all mothers with our Cow Ribbon Campaign.  This is part one in a series of stories about mother cows and their babies. Have you gotten your cow ribbon yet? But first, why wear a cow ribbon?  What do dairy cows have to


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The mothers of the dairy industry

Dairy cows give birth every year to a calf – their baby who is then taken from them. Most of the female calves are raised to enter the cycle of birth and milking. The rest, which includes all of the male calves, are sold for slaughter. Some of them don’t even make it that far


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